Sustainability has a greater focus over the past few years. Whether in politics, lifestyle or purchasing decisions - sustainability is playing an increasing role for consumers:
- 89% of consumers care personally about protecting the planet*
- 64% of consumers feel they can make a difference in the world with their choices*
- 83% of consumers would always pick the brand which had a better record of sustainability*
Consumers wish to actively contribute to a more sustainable future through their actions, which is why they are increasingly interested in the origin of products, the production process and the materials used to produce the products they use on a daily basis. This trend is also often reflected in the purchase decisions of baby diapers, femcare or incontinence products. What does this mean for manufacturers of personal hygiene products?
By improving the product design and selecting sustainable materials, manufacturers can make a difference - for the environment and for their customers.
*Source: J. Walter Thompson Intelligence: The New Sustainability: Regeneration 2018