Empowering Automotive Advancements: 
Henkel and Mitsubishi Unite for Innovation & Tech Day 2024

Following the tremendous success of last year's Henkel Innovation & Tech Day for automotive customers in Thailand, Henkel proudly partnered with Mitsubishi, esteemed manufacturers in Thailand, to kick off Henkel Innovation & Tech Day 2024 on March 5th, 2024. This collaboration marked a significant milestone in driving innovation and knowledge exchange within the automotive industry.

The event showcased a unique blend of product exhibitions and focused discussion groups, highlighting key areas such as Automotive Powertrain, Interior & Exterior, Automotive Electronics & E-Mobility Solutions, and Body Shop, Paint, and Trim Shop Solutions. Attendees gained valuable insights into Henkel's product portfolio, applications, and the latest technologies shaping the automotive landscape.

Henkel's unwavering dedication to collaborating with customers to address their evolving needs underscores its pivotal role in shaping the future of the automotive industry while championing sustainability initiatives. Innovation and technology are at the core of our commitment to driving positive change and shaping the future of mobility. Our collaboration with Mitsubishi exemplifies this dedication to creating value for our customers and advancing the automotive industry.

Our steadfast commitment to shaping the future of the automotive industry was highlighted through:

1. Dynamic Updates: Participants received in-depth updates on Henkel's cutting-edge solutions, spanning Automotive Components and OEMs, ensuring they stayed ahead in the industry.
2. Insightful Exchange: The event facilitated invaluable market insights and industry perspectives, keeping attendees abreast of current trends and developments.
3. Interactive Showcase: Through live demos and product samples, attendees experienced Henkel's solutions firsthand, deepening their understanding of the technology.

Our Key Solutions:

1. Future Mobility Trends: Henkel delved into the evolving landscape of future mobility, highlighting emerging trends and technologies.
2. Automotive Components Solutions: Covering Automotive Powertrain, Interior & Exterior, and Automotive Electronics & E-Mobility Solutions, with a focus on cutting-edge solutions for battery and electric vehicles.
3. Automotive OEM Solutions: Encompassing Body Shop, Paint, and Trim Shop solutions, with an emphasis on Structural and Acoustic Solutions, attendees gained insights into Henkel's innovative approaches to enhancing passenger comfort and achieving lightweight car bodies.

Over 100 participants graced the Henkel Innovation & Tech Day 2024, fostering invaluable connections and offering industry experts a prime opportunity to stay informed about the latest breakthroughs in the automotive field.