Henkel showcased its innovative edge banding adhesive and mattress adhesive at Interzum Guangzhou 2021, held from March 28 to 31. While abiding by strict pandemic prevention regulations, this year’s Interzum attracted more than 1,600 companies and 100,000 trade visitors. Several digital interactive tools were deployed at Henkel’s booth that demonstrated Henkel’s efficient portfolio of adhesive solutions for the furniture and building components industries. Interzum also provided an opportunity for Henkel to hold in-depth conversations with clients and partners to discuss new trends in adhesive applications to facilitate greater sustainability in the furniture and building components industries.
Focus on digital innovation and an interactive booth experience
Henkel unveiled two innovative edge banding adhesive solutions TECHNOMELT KS 922 and TECHNOMELT PUR 270/8, and also a new solution for mattress manufacture that can replace water-based adhesives, TECHNOMELT AS 3105. To better demonstrate Henkel’s leading technology and product performance, several digital interactive tools were set up at the booth to help visitors describe their challenges with adhesive application to encourage in-depth dialogue with Henkel experts.