Creating a unique brand identity- New global packaging for LOCTITE® anaerobic product range
Since the inception of the LOCTITE® anaerobic product range, Henkel has partnered with many businesses to make the assembly and maintenance world more reliable and provide solutions for today’s manufacturers. In the process, the LOCTITE® bottle has become the iconic symbol of quality, high performance and innovation in adhesives technology.
To reinforce the LOCTITE® promise of quality, reliability and our best-in-class sales and technical support, Henkel is now launching a new bottle design for the LOCTITE® anaerobic product range, creating a unique brand identity across the globe. The new design features micro-engraving in two textured areas, which gives the new bottle a distinguished look.
In addition, to simplify and ensure consistency of the LOCTITE® brand, some minor cosmetic updates to labels for all LOCTITE® anaerobic products were implemented at the same time. The new upgrade will cover LOCTITE® 50ml and 250ml threadlockersas well as other product bottles in the future. The threadlocker formulation, performance and order number (IDH) will be maintained. The new bottle designs will not impact the way existing customers currently apply the product to their equipment. The new bottles are compatible with the original LOCTITE® hand pumps.