Providing consumers with safe products is at the core of our responsibility
Can you elaborate how the debate surrounding the topics of product safety and the impact of the “Chemicals of Concern” and “Volatile Organic Compounds” has evolved recently?
With no doubt the debate and interest related to product safety has been increasing over the last years, reaching an all high level during 2019. In the past the topic was, more occasionally, brought up in discussions but, recently, it has become a strong market dynamic across all players and functions of the industry.
At Henkel we have, for a long time, been paying high attention to the topic of product safety on a global scale. For us, providing our customers and the consumers with safe products is at the core of our responsibility. Furthermore, in the industry we all need to ensure we continue the ongoing work to develop common standards to provide a framework for this important topic that is both consistent and understandable.
We at Henkel are happy to be part of this movement, where we, as an industry, jointly take the lead in order to provide the society with transparency and facts related to personal hygiene products that are valid and reflect the reality.
And what do you see as the main drivers of this evoloution?
The overall mega trends about Healthy Living and Sustainability are key drivers for the increasing interest of product safety. The consumers of today desire products that are not only fulfilling their basic needs but also require the confirmation that they are also safe in all aspects. This includes safety in use but also safe to produce and, not to forget, sustainable in both usage and production.
So the challenge is there and it is up to us in the industry to take on this challenge in a joint manner. Therefore, we need to provide the consumers and our wider society with transparency of our high standards in quality and safety in a way that is both understandable and comprehensible.