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Digital Industrialization, Transformed and Evolving

Digital control and high-speed data analytics balance and optimize production across lines, factories and global enterprises; alongside the workforce, robots move materials to keep line supply constant and workflows efficient; and as issues arise, self-learning systems analyze, adapt and correct.   All of this is happening today, but there is much more to come.

Brains and Brawn

If software and data analytics are the brains of modern-day industrial automation, drives and control units that fuel computing power and next-generation equipment are the brawn.  Just like any cohesive system, all elements must work in concert to achieve increasingly demanding objectives, which include: 

Underlying Success

High reliability, production adaptability, quality and cost competitiveness are key – not only for the products being produced, but for all components of the manufacturing operation as well.  And, given the decreasing sizes and increasing power densities of modern control and power modules, maintaining these priorities is tough.  Starting with the most reliable materials to provide high integrity electrical connections, effective mitigation of performance-diminishing heat, and protection of electronics from stress and harsh environmental conditions delivers the strong foundation on which modern manufacturing is built.

About the author

Mahmoud Awwad currently serves as Henkel’s Business Development Manager for Power and Industrial Automation within the company’s Adhesive Technology business unit. In 2008 Mahmoud joined Acheson in Scheemda (acquired by Henkel in 2008) – in 2011, he joined Henkel Electronics as an Inside Sales Account Manager and has since worked in different account management positions. He has a broad experience in electronic materials solutions for a variety of applications within the electronics market. With a long history of serving customers in multiple markets including Industrial Automation, Power Conversion, Automotive, Medical and Power Electronics, Mahmoud is passionate about identifying needs of the overarching market trends and translating them into solutions that fit customer requirements. Based in Utrecht area, the Netherlands, Mahmoud holds a Bachelor’s degree in Business Administration from the Hanzehogeschool of Groningen.

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