The first sign of quality is the way it looks coming out of the package.  Consumers want quality when they are purchasing hygiene products.  It provides a sense of assurance – a unspoken guarantee – there will be no problems.  Henkel has a broad range of lower application temperature “COOL” hot melt adhesives capable of running at low temperatures.  This enables manufacturers to improve the comfort and flexibility of products by using thinner substrates.

Appearance goes beyond just quality and heads into fashion.  Consumers want improved aesthetics, such as color and patterns, in their hygiene products.  It improves how they feel when wearing them and increases the confidence to live life to the fullest.  Henkel offers a portfolio of colored adhesives to support these consumer needs.  Our technical and product development teams have worked on an array of applications and can provide insights on successes and pitfalls to colored adhesives.  This allows manufacturers to differentiate their products with consumers.

Throughout the day, consumers have times when they are busy and downtime.  In all products, consumers are seeking ways to make their lives easier and enjoy the downtime.  Using visual identifiers to know when something needs to be replaced is a timesaver.  Wetness indicators are a helpful tool emerging in the market. Henkel’s technical experts understand how to incorporate these features into hygiene product designs to allow a rapid color change with a high resistance to humidity.  Enabling consumer to be more efficient when changing.

Learn more about our applications:

• Adult Incontinence
• Baby Diapers
• Feminine Hygiene

Consumers have strong opinions about how products smell – fresh and clean versus floral and sweet.  The sense of smell elicits a range of feelings with consumers.  With hygiene products, it is a preference.  Some want a fragrance while others want nothing.  Henkel has a Fragrance Center staffed with professionals who are experts in incorporating fragrances into products.  In some cases, smell can be used as a tool to provide additional freshness and increase the perceived quality of hygiene products.

Brands do not want smell to be the factor which turns consumers away.  Opening a product with a strong chemical odor can detract from the buying experience. Henkel has a family of products with extremely low odor with high adhesion performance.  Our technology neutralizes the odor without changing the performance.  These innovations are gamer changers and can elevate your hygiene products with consumers.

Learn more about our applications:

• Adult Incontinence
• Baby Diapers
• Feminine Hygiene

Comfort is a top priority for consumers.  We see it in our homes, in our apparel and we want it in our hygiene products.  Consumers have high standards of softness and want nothing rough touching their skin to cause discomfort.  Manufacturers can achieve the softness in many ways; however, bonding these soft substrates has some challenges.  Henkel has a portfolio of products specifically designed to efficiently bond soft nonwovens and enhance the feeling of well-being for consumers.

Softness can be achieved in many ways.  Lotions and waxes incorporated into the product design can increase the consumer satisfaction because they feel the product is actively protecting their skin.  In some cases, providing a needed barrier for sensitive skin.  Henkel understands how to incorporate these lotions and waxes into the product to increase consumer satisfaction without compromising product quality.  There are a range of features from Vitamin E, Aloe Vera or Chamomile and fragrance to achieve the right balance for consumers.

Consumer buying preferences lean towards soft-to-the-touch.  Softness is integrated in various stages of manufacturing a hygiene product to meet the consumer demands.  Understanding how nonwoven materials are developed is critical.  Henkel offers a range of products to supplement the converting process and create added-value benefits to the tissue.  These products improve the nonwoven converting and increase the softness in the base materials.  This equates to increased comfort for the consumer.

Learn more about our applications:

• Adult Incontinence
• Baby Diapers
• Feminine Hygiene

Consumers are inundated with sound – in our homes, at work and when we are relaxing.  Consumers want discretion in their hygiene products – quiet is critical.  The combination of the substrates and other products need to move with consumers and not create undue noise.  Henkel developed a series of products for various hygiene applications that work with the product design to eliminate noises during movement.  When discretion is the key, we can help eliminate noise.

Learn more about our applications:

• Adult Incontinence
• Baby Diapers
• Feminine Hygiene