Henkel and Novamelt under one roof

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Henkel presents its expanded portfolio of pressure-sensitive adhesives at Labelexpo Europe

With a comprehensive offering of innovative solutions for the label industry, Henkel will be demonstrating its capabilities as a world-leading solution provider for adhesives from 29 September to 2 October at Labelexpo Europe 2015 in Brussels.

In particular, the product range of specialized hotmelt adhesives and UV-curable PSA (pressure-sensitive adhesives) for self-adhesive labels and tapes has been significantly expanded following the takeover of Novamelt GmbH.

With the acquisition of Novamelt GmbH in April 2015, Henkel has further extended its competence in the PSA segment as a worldwide leading solution provider for adhesives, sealants and functional coatings. Novamelt was founded in Wehr, Germany, in 1989 and has been gaining a worldwide reputation within the adhesive industry as a highly specialized company for hotmelt PSA applications. Especially the UV-curable hotmelts the company has developed withstand even high temperatures and heavily changing weather conditions.

Combined portfolio at Labelexpo
"Thanks to our global presence, and supported by our worldwide team of experts, even more customers can now benefit from the know-how and market-leading solutions of Novamelt", says Elodie Picard, Global Marketing Manager at Henkel. "In the expanded portfolio we offer our customers the long-term combined expertise of both companies in the development, application and production of outstanding adhesive solutions for label, tape, graphics and medical markets“

With the Novamelt product range, Henkel is ideally strengthening its existing adhesive product lines for high-performance and specialist applications. The combined product portfolio covers a very wide range of hotmelt PSAs and also includes UV-curable PSAs.

At Labelexpo, Henkel and Novamelt are exhibiting jointly at Stand 6D35 and staff will be on hand to answer questions on the subject of pressure-sensitive adhesives.

Discover the Linerless Trail at Labelexpo Europe
Henkel is also partner of the Linerless Trail which is a cooperation between different parties within the Label industry. The participants represent a variety of disciplines in the label industry chain. With the Linerless Trail Henkel and its partners offer a physical route along the stands to inform visitors from raw materials till final processing and everything in between in a convenient and efficient way. The Trail communicates the advantages of linerless labels as a sustainable solution and the added value of participants in the Linerless Trail.

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