ICE 2015 – A Total Success
New products were presented, business partners were greeted, refreshments served, and many new and interesting contacts were made at our booth 1034 in hall A5.
It was again this year an industry event, which brought a large influx of decision makers from our market sector. There were 7,000 visitors from 71 countries – the percent of international visitors was 50% - which set a new record. Commensurately, not only were we very pleased that the number of visitors to our booth was in the triple digits, but the quality of discussions was excellent.
Novamelt presented several new products at the show, including PS 5590, PS 2053, PS 1007, and PS 2250. In addition, we introduced our new sales structure with the segmentation into Label stock / Labels, Tapes / Flexible Packaging, Hygiene / Medical, and Building Construction. This new bundling of our market forces in these market segments together with Novamelt’s new product developments received wide acceptance among our customers.
With this, the ICE 2015 represents another mile stone in Novamelt’s success as the leading partner in the converting industry for hot melt pressure sensitive adhesives.