8/15/2014, Jakarta / Indonesia
Henkel initiative to reduce flooding and protect shoreline erosion
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Planting for the planet
Indonesia is home to some of the world’s largest expanses of mangrove forest, accounting for 27 percent of the earth’s mangroves, and 75 percent of those found in Southeast Asia. However, they have rapidly disappeared or become degraded in recent years.
The mangrove tree planting took place at the Mangrove Conservation Centre in Nguling, located in the Pasuruan district of East Java. The initiative is aimed at reducing flooding and protecting shoreline erosion. In addition, mangrove forests play an important role in preserving coastal ecosystems, including providing a habitat for a wide variety of animal and plant species.
“Social Progress is a focal area of Henkel’s sustainability strategy,” said Allan Yong, President of Henkel Indonesia. “We believe our efforts to plant a mangrove forest along the coastal lines of Pasuruan can contribute to protecting the environment and benefiting the local communities.”
Since August 4, employees from Henkel’s adhesives manufacturing plant in Pasuruan have been visiting the mangrove conservation site every day to plant the trees. In five days, 9,850 trees have been planted on 4 hectares of land. To mark the final planting phase, Henkel Indonesia’s management team, along with 50 employees, planted an additional 150 trees at the conservation site. To monitor and ensure the healthy growth of the mangrove forest, employees will continue to visit the site regularly over the next three months.
“Henkel has been present in Indonesia for 40 years and is committed to being a good corporate citizen,” Allan said. “Around 30 percent of Henkel employees in Pasuruan have volunteered in the mangrove conservation project. This is a good sign of our employees’ personal commitment toward creating a sustainable future for Indonesia.”
Henkel Indonesia employees have always been strong advocates of giving back to the community, and have been involved in several social projects over the past years. With this year being Henkel’s 40th anniversary in Indonesia, the company has stepped up its efforts.
In January 2014 for example, when Jakarta was hit with its worst flooding in years, Henkel Indonesia aided the victims in a remote village of Tangerang. Within five days, employees gathered 500 packages - consisting of food, clothes, shampoo, shoes and stationery - for the victims in the isolated village of Desa Cirumpak.