8/1/2014, Boulogne-Billancourt / France
Henkel France rewarded twice at retail and consumer award ceremony
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Awards for Henkel’s sales teams
In the Do-It-Yourself category, the Adhesive Technologies sales team won the Best Sales Forces Prize. The team was particularly congratulated for its specific marketing operations, implementation of innovations, and tailor-made merchandising for stores.
In the Laundry & Home Care category, the Henkel sales team won the Best Sales Operation Prize thanks to the launch of two innovative products: Mir Couleurs Fini le Tri and Le Chat Duo-Caps. The jury focused on several criteria, such as staging of the operations, promotion in stores and sales events.
These awards are recognized as some of the most prestigious for sales teams in consumer-goods markets in France.