6/27/2014, Sao Paulo / Brazil
All eyes on the soccer-crazed nation
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Henkel in Brazil: a success story
Screams, chants, cheer, adrenaline, tears of joy and sadness: emotions have been running high around the world for the last two weeks as Brazil hosts the soccer event of the year – tomorrow the round of the 16 best teams starts.
The home country of Ronaldo and Pelé is an important market for Henkel. We first entered the country in 1955 and now have around 1,000 employees and three production sites there. We are present with our Adhesive Technologies business, with brands including Loctite and Pritt, and our Beauty Care business with Schwarzkopf. Our Brazilian headquarters are in Sao Paulo, the largest city in the country.
We wish all the teams playing in Brazil this year “Boa sorte”!