9/20/2013, Düsseldorf / Germany


Survey among Chinese university students

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Henkel Wins Ideal Employer Award in China

Henkel has been recognized as one of China’s Top 100 Ideal Employers as selected by Chinese university students. The award, China Top 100 IDEAL™ Employers 2013, is a result of a nationwide survey by Universum, a global employer branding company.

Surveying 64,522 students across 102 top Chinese universities, the survey revealed that Henkel not only ranks in the top 100 of ideal employers, but is also perceived as an employer that provides “rapid promotion”, has “inspiring management”, and also has a strong association with “support for gender equality”. Henkel was ranked 19th amongst almost 200 companies featured in the survey for “support for gender equality.” This is similarly reflected in Henkel’s high rankings among female students across all main fields of studies.

The Ideal Employers survey has taken place annually since 2006, in over 30 countries. Results were collected from December 2012 to April 2013. William Wu, Vice President Asia-Pacific, Universum, said, “Henkel has made tremendous progress on China Top 100 IDEAL™ Employers 2013, improving an average of 15 positions across the six fields of study surveyed.”

Yvonne Qian, Employer Branding Manager, Asia-Pacific and China, also commented, “We are excited to win this award, and it shows some of the results behind our campus marketing programs, including Henkel Open Days, campus talks, and social media campaigns, which aim to attract university talents.”

highlights some of the recognitions Henkel has received from customers, distributors, institutes, and other stakeholders.

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